Behavioral Considerations in Developing Web Information Systems: User-centered Design Agenda

The current paper explores designing a web information retrieval system regarding the searching behavior of users in real and everyday life. Designing an information system that is closely linked to human behavior is equally important for providers and the end users. From an Information Science point of view, four approaches in designing information retrieval systems were identified as system-centered; user-centered; interactive and cognitive designs. However, there is a lack of research related to possible relationships between information behavior and information systems design to date. Traditionally, designers used human factors but not necessarily human behaviors while designing information systems. Therefore, there are few systems designed by information scientist aiming to regard or support the human information behavior. There are now new techniques and methodologies such as Contextual Design and Participatory Design to fill the gap. Implementing a behavioral approach to designing information systems are of interest and importance in terms of modern information technologies like social software, web 2.0, mobile phones and internet websites. New methodologies and research frameworks are proposed that place user location, attention and behavior as their main issues

Behavioral Considerations in Developing Web Information Systems: User-centered Design Agenda

The current paper explores designing a web information retrieval system regarding the searching behavior of users in real and everyday life. Designing an information system that is closely linked to human behavior is equally important for providers and the end users. From an Information Science point of view, four approaches in designing information retrieval systems were identified as system-centered; user-centered; interactive and cognitive designs. However, there is a lack of research related to possible relationships between information behavior and information systems design to date. Traditionally, designers used human factors but not necessarily human behaviors while designing information systems. Therefore, there are few systems designed by information scientist aiming to regard or support the human information behavior. There are now new techniques and methodologies such as Contextual Design and Participatory Design to fill the gap. Implementing a behavioral approach to designing information systems are of interest and importance in terms of modern information technologies like social software, web 2.0, mobile phones and internet websites. New methodologies and research frameworks are proposed that place user location, attention and behavior as their main issues

The Relationship between the Level of Participation in Knowledge Management and the Critical Thinking Tendency of Librarians of Central Libraries of Public Universities in Tehran

Objective: The main purpose of this study is to identify the relationship between the level of participation in knowledge management and the critical thinking tendency among librarians of central libraries of public universities in Tehran. Methodology: This research is descriptive-correlational in terms of research method and is a survey branch. In addition, according to the purpose, it falls into the category of applied research. The statistical population of this study consisted of librarians of the central libraries of public universities in Tehran, whose number was 210 people. Using the Morgan table, a sample number of 136 people was obtained. Data were collected using two standard questionnaires: Employee Participation in Knowledge Management (Kulkarni et al. (2007)) and the California Critical Thinking Tendency Questionnaire (1992). The supervisor validated both questionnaires. The reliability of the questionnaires was obtained using Cronbach's alpha coefficient for the questionnaire on employee participation in knowledge management was 0.946 and for the questionnaire of critical thinking tendency was 0.933. The data analysis was done through descriptive statistics and inferential statistics using SPSS software. Results: The results of data analysis showed that there is a significant positive relationship between the variable of critical thinking tendency and participation in knowledge management. Conclusion: Researchers define and examine critical thinking in two dimensions: critical thinking skills and tendencies, in previous researches the relationship between knowledge management and the skills dimension was investigated, but in this research, the relationship between participation in knowledge management and the dimension of tendency to critical thinking was investigated

The Comparative Survey of Process and Procedures for Content Marketing Models

Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the present study aimed to evaluate comparative survey of the content marketing models based on the implementing processes and procedures to identify and explain the principal processes and procedures of content marketing and understand it better. This is exploratory study and to identify and assess the content marketing models used library method. By analyzing and comparing 9 processes of content marketing models the stages, processes of content marketing the four stages "Planning, Product, Distribution, and Measurement" were identified as the main content marketing stages. Result showed that among the reviewed models, the "Diner's model" includes four main stages which can be named as simple and comprehensive model for the execution and implementation of content marketing

A framework for investigating pet owners’ health information behaviour intervention

Objective: This study is a part of a research aiming to determine whether an information prescription given by veterinarians in a general pet clinic would change the behaviours of pet owners about using pet health information resources on the internet. For this purpose, we develop a model to intervene and evaluate pet owner’s online health information seeking behaviour (HISB). Methods: The framework emerges from a systematic literature review and qualitative content analysis. NVivo 10 was used in this paper as an analysis tool for coding text and for supporting framework generation through identifying patterns. Results: We indicate the most influencing factors on online HISB of pet owners, including human-pet relationship, veterinary-client interactions, and pet owner’s health literacy. Discussion: We strengthen our findings further by learning from health behaviour models which lead to a better pet health promotion. Based on adaption of the Interaction model of client health behaviour (IMCHB), we developed our initial model. Conclusion: this model serves as an initial step to engage information scientists and veterinarians for planning on pet health information outreach. However, future research needs to test the proposed model in various case studies and populations

The Comparative Survey of Process and Procedures for Content Marketing Models

Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the present study aimed to evaluate comparative survey of the content marketing models based on the implementing processes and procedures to identify and explain the principal processes and procedures of content marketing and understand it better. This is exploratory study and to identify and assess the content marketing models used library method. By analyzing and comparing 9 processes of content marketing models the stages, processes of content marketing the four stages "Planning, Product, Distribution, and Measurement" were identified as the main content marketing stages. Result showed that among the reviewed models, the "Diner's model" includes four main stages which can be named as simple and comprehensive model for the execution and implementation of content marketing

The Effectiveness of Content Marketing in Customers’ Online Engagement Based on the 2PDM Model (The Case Study of Persian Printed Books)

Customer engagement is the customer's involvement and connection with the brand. Most businesses will face serious problems in keeping customers and their loyalty and willingness to repeat purchases and recommend a service to others until this interaction is not optimally established. The objective of the current research was to measure the effects of content marketing on engaging online customers, in the field of publishing Persian printed books based on the 2PDM model. The present research was conducted using the case study research method, following a qualitative research design. The research population consists of Persian book publishing companies in the cultural and artistic fields in Tehran, among which a well-known publisher was selected by the judgmental sampling method. The observation was used to collect data from three channels including the website of the publisher, Instagram, and Telegram, using digital analytics tools (Google Analytics and Keyhole) before and after the implementation of content marketing. The results of measuring customers' online engagement metrics on the Instagram channel of the selected publisher showed that the rate of customers’ online engagement has increased by 4.61 percent compared to the previous situation. Considering a 35.8 percent increase in the number of Telegram members compared to the previous situation, a 13.2 percent increase in the average page/session, and a one-minute increase in the average session duration on the website, it can be concluded that content marketing activities have effects on customers’ online engagement in three channels: the website, Telegram, and Instagram. The insights obtained from this study can be a practical help for the realization of content marketing and the efficacy of content marketing activists in book publishing companies, especially in Persian printed book publishing, and can also help publishing specialists in optimizing the design and implementation of content marketing

Behavioral Considerations in Developing Web Information Systems: User-centered Design Agenda

The current paper explores designing a web information retrieval system regarding the searching behavior of users in real and everyday life. Designing an information system that is closely linked to human behavior is equally important for providers and the end users.  From an Information Science point of view, four approaches in designing information retrieval systems were identified as system-centered; user-centered; interactive and cognitive designs. However, there is a lack of research related to possible relationships between information behavior and information systems design to date. Traditionally, designers used human factors but not necessarily human behaviors while designing information systems. Therefore, there are few systems designed by information scientist aiming to regard or support the human information behavior. There are now new techniques and methodologies such as Contextual Design and Participatory Design to fill the gap. Implementing a behavioral approach to designing information systems are of interest and importance in terms of modern information technologies like social software, web 2.0, mobile phones and internet websites. New methodologies and research frameworks are proposed that place user location, attention and behavior as their main issues

Identifying the criteria of institutional repositories: examining the institutional repository of Al-Zahra University

Objective: The purpose of this article is to identify the institutional repository evaluation indicators and to evaluate the compliance of the institutional repository of Al-Zahra University with it. Methodology : This research has used the qualitative method., the meta-combined method has been used to create the indicators. And the panel of experts has been identified to refine the criteria and a last part of the researcher-made checklist has been used to check the realization of the selected criteria using descriptive statistics. Findings: The findings showed that a total of 70 elements divided into six categories (technology, policy, content, marketing, personnel and user application) are among the evaluation indicators which was obtained from the meta-synthesizing and the institutional repository of Al-Zahra University was evaluated according to these criteria. Conclusion: According to the research findings, institutional repository indicators were conceptualized in 6 dimensions of technology, procedure, content, marketing, personnel and user, which serves the analysis of institutional repositories. The result is that the condition of Al-Zahra University repository corresponds to 3/4 standards in terms of standards. And a slight weakness is seen in some areas such as procedure and line and policy and content management and technology and personnel. Which should be carefully reviewed in weak areas and try to improve the quality of the institutional repository such as Spark

Children's Interactive Book in Iran, A Review on Existing Situation and Production Challenges

Background and objective: Audience communication with digital media is mutual and interactive. Non-printed digital formats of books maintain the features of interactivity. This study attempts to identify interactive children's books published in Iran and assess publishers' viewpoints on the challenges of creating interactive books. Method: This study applied a qualitative approach in three parts. The features of interactive books (published in Iran) were assessed based on a checklist and were described in three sections: producer, multimedia, and interactive features. Interviews with interactive book producers were mined from periodicals, and themes related to production challenges were identified. The experiences of interactive book producers were studied by phenomenological method to identify the production challenges. Findings: The production of interactive books in Iran started in the early 2010s and continued till the middle of the decade. Some publishers stopped production due to the lack of skills or financial resources. The production of interactive books ran into problems because of poor copyright laws, the authors' concern about co-creation, and the lack of expertise in producing interactive narrative and multimedia content. Poor and imitative content fails to compete with similar non-Iranian products in the cultural products market. Lack of sufficient theoretical foundations for digital reading and technical infrastructure to support these products were other challenges identified in the production of interactive books. Conclusion : Continuous audience recognition is one of the issues that interactive book producers have paid less attention to. In producing a good interactive story, it is necessary to pay attention to the interactive narrative and multimedia features. Many of the features of interactive narratives, such as co-creation, online writing, and audience communication, were not considered in the books reviewed, and multimedia features in many cases cause discontinuity in reading. Interactive book producers have not paid as much attention to their audience as they should. If producers do not have relevant information on their audience, they cannot fully understand the interests and needs of their audience. Under the circumstances, even if there are adequate infrastructure and appropriate financial resources, the audience would not accept the product